I started in editorial and graphic design, then followed my curiosity into digital products — and never looked back. Over the years that's taken me from building international media products and B2B platforms to leading end-to-end web and mobile product design for global DTC brands like Savage X Fenty, Fabletics, and Ruggable — from early discovery through to shipped product.

I work the full stack: research, UX, systems, and delivery. I care as much about the strategy behind a product as the craft inside it — and I've led teams, built design systems from scratch, and increasingly design with AI as a core part of how I work, not an afterthought.