SpotOn Fence
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A Rewards App for "Better-for-You” Products
The Merryfield app offers users to earn points and redeem them for gift cards for every clean-label product purchase. All users need to do is upload a receipt or add an e-store to the app. The app features simple and clear architecture with optimized few steps functionality. User-friendly design and Merryfieldʼs core concept of healthy food choices make its user experience a pleasure for everyone.
Client
Services
Year
Background
Merryfield
UI/UX, Research & Analytic, Business Strategy, Product Maintenance & Scaling
2021-2023
As part of the Whitespectre team, I’ve been working on developing and maintaining the product through the years. Leading Android and iOS development with further cross-platform migration to React Native.
Client
Services
Year
Background
Merryfield
UI/UX, Research & Analytic, Business Strategy, Product Maintenance & Scaling
2021-2023
As part of the Whitespectre team, I’ve been working on developing and maintaining the product through the years. Leading Android and iOS development with further cross-platform migration to React Native.
Client
Services
Year
Background
Merryfield
UI/UX, Research & Analytic, Business Strategy, Product Maintenance & Scaling
2021-2023
As part of the Whitespectre team, I’ve been working on developing and maintaining the product through the years. Leading Android and iOS development with further cross-platform migration to React Native.
Challenge
With the heavy tech background of the complexity of all processes (data scraping and processing), we aimed to provide the easiest possible user experience. Essentially we focused on skipping all redundant for users' information and actions to minimize the steps users need to perform to get rewards for their health products shopping. At the same time, we provided alternative options to automatize the experience. Not the least part of the challenge was to educate users on healthy diets, and product details to help them make a conscious choice and improve their level of life while earning back from shopping.
Approach
Through the iterative process, we went from the basic MVP iOS-based app to the enhanced cross-platform Gen1 app version with a solid audience, and are approaching the Gen2 development in the nearest year. Each iteration we start with deep research and competitor analysis to define the market environment, users' pain points and needs, and factors that will most likely bring the best result to please both business goals and users' interests. New features implemented based on the best UX practices and users testings. After each big release, we analyze the data, what paid off and what did not, and plan possible improvements for the short and long-term perspective based on the importance and relevancy.
Approach
Through the iterative process, we went from the basic MVP iOS-based app to the enhanced cross-platform Gen1 app version with a solid audience, and are approaching the Gen2 development in the nearest year. Each iteration we start with deep research and competitor analysis to define the market environment, users' pain points and needs, and factors that will most likely bring the best result to please both business goals and users' interests. New features implemented based on the best UX practices and users testings. After each big release, we analyze the data, what paid off and what did not, and plan possible improvements for the short and long-term perspective based on the importance and relevancy.
3 Steps User Experience
We built the product with a clear understanding needs and expectations of our users. Therefore, the Main goal was to provide a concept of only a few steps users need to complete in order to get rewarded:
Step 1
Activate the desired offers and purchase the qualifying products.
Step 2
Scan and submit the receipt to earn points.
Step 3
Once the needed amount of points is collected, redeem them for gift cards of various brands from any sphere of life.
Step 1
Activate the desired offers and purchase the qualifying products.
Step 2
Scan and submit the receipt to earn points.
Step 3
Once the needed amount of points is collected, redeem them for gift cards of various brands from any sphere of life.
Personalisation & Automatization
However, the simple structure didn’t mean cutting back on user experience or convenience of usage. Therefore, in order to enhance the efficiency of the earning process, we've worked on providing users with the most relevant offers for their specific interests via personalization onboarding.
Additionally, we’ve added the ability to automate the receipt submitting by connecting to the retailer account and auto-scraping the e-receipts once the purchase happened.
Educational Purpose
Working with healthy brands we’ve got a high responsibility to help users make the right choice, understand which product they should buy for their purpose, and educate them on a healthy lifestyle. Thus, an important part of the app is the content about the participating bands, their values, and approaches, as well as their products: ingredients, nutrition, values, and how these products were produced. In addition to the brand/product content, we have also added an editorial section to provide more general information about the App and populate our bright idea of consuming "Better-for-You” products.
Business Goals And Retention Growth
Along with constantly improving UX for users, we’ve been working on achieving business goals in scaling the product, embracing new types of services that can boost conversion and retention, helping with marketing campaigns, and so on. During the strategy design sprint, we developed the long-term product vision based on an iterative process of implementing new features and services aimed at enhancing the competitive quality of the app for users and partners.
Following that, we created and successfully tested a pilot of the quick service restaurants rewards program that allowed users to earn rewards for visiting their local beloved healthy places like Panera Bread, or Sweetgreen. Currently, we are working on adding a rewards program for services people use to improve their quality of life, such as gyms, massage parlors, diet plans or mental health apps, etc.
A significant boost to new users’ retention was the in-store program in partnership with Cornerstone and the Fresh Thyme Markets chain. For this campaign, we’ve designed a seamless experience for a mini web application that allows you to open it in the browser when customers scan the QR code from the in-store product tag. Then claim the offer in two clicks and continue shopping without bothering about the need to install the app and create an account. We've left all these steps for later when users are comfortable and ready to submit the receipt with qualifying items and enjoy exclusive rewards.
Business Goals And Retention Growth
Along with constantly improving UX for users, we’ve been working on achieving business goals in scaling the product, embracing new types of services that can boost conversion and retention, helping with marketing campaigns, and so on. During the strategy design sprint, we developed the long-term product vision based on an iterative process of implementing new features and services aimed at enhancing the competitive quality of the app for users and partners.
Following that, we created and successfully tested a pilot of the quick service restaurants rewards program that allowed users to earn rewards for visiting their local beloved healthy places like Panera Bread, or Sweetgreen. Currently, we are working on adding a rewards program for services people use to improve their quality of life, such as gyms, massage parlors, diet plans or mental health apps, etc.
A significant boost to new users’ retention was the in-store program in partnership with Cornerstone and the Earth Fare Markets chain. For this campaign, we’ve designed a seamless experience for a mini web application that allows you to open it in the browser when customers scan the QR code from the in-store product tag. Then claim the offer in two clicks and continue shopping without bothering about the need to install the app and create an account. We've left all these steps for later when users are comfortable and ready to submit the receipt with qualifying items and enjoy exclusive rewards.
Cross-Platform Development
Initially built native iOS app was rehauled and moved to React Native, which allowed us to improve the app maintaining efficiency and support a cross-platform experience for both iOS and Android versions. During the migration, we’ve ensured users would get the best and most natural experience of each platform they are used to working with, by providing crucial native behaviours and patterns such as navigation specific, transition interactions, and UI elements.
Results
Over the years we’ve developed the Merryfield app, we’ve significantly expanded the niche idea of making sustainable choices. Which has brought us to one of the leading rewards apps on the US market with active user growth, and a 4.9/4.8 app rate in the App Store and Google Play respectively.
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